“INTEGRITY”

“Integrity with fewer rules and shared ownership is the strongest combination in any creative process. We ask our clients to share ownership of the creative process with our artists without too many rules. It is the integrity of our people that allows this to happen. ”

“DIVERSITY”

“Creative work of any kind is enhanced when there is a diverse group of people contributing to it.
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“MERITOCRACY”

“The best idea always gets chosen. It does not matter who the best idea comes from as long as it was conceived as part of a transparent and inclusive process.”

“CONNECTIVITY”

“The importance of building meaningful relationships cannot be understated. Everybody has their own connectivity and our skill is understanding what everybody brings. It is our responsibility to facilitate the how, what, where and when.”

“SIMPLICITY”

“The best ideas are always the simplest ideas. The journey to arrive at the simplest idea may be more complicated, but that is just how it is. ”

“POSITIVITY”

“It is easier to be negative. We prefer to work with people who have a positive attitude. ”